DDP Outdoor is a firm believer in the daily impact of outdoor advertising. Consumers expect to see outdoor media as they commute by car and foot around their local communities. Most purchasing decisions are made outside of the homes. There are imense benefits in outdoor advertising.
The top benefit of outdoor advertising is that there is no specific action needed for consumers to come across and access them. Outdoor advertising can be found anywhere within consumers local landscape and it doesn’t depend on the consumer entering a specific area. Outdoor advertising brings a clear path to the consumer.
Many outdoor venues provide the benefit of a captive consumer audience to the brand. For example, advertising on transit areas can be highly effective, as it keeps the product or service in the consumer’s thoughts throughout their journey. While some travellers might be looking at their phone, most will be surveying the area, and this means that advertisers achieve high level visibility for a prolonged period of time.
Outdoor advertising, especially when working with a captive consumer audience can be more detailed. This is ideal within the modern world, where URLs and application names are often critical to ensuring brand recognition. Brands can use well-placed outdoor advertising to tell their company story and create instant recognition for their growing firm.
Through outdoor advertising, brands can easily move their company forward to a wide audience with little effort. Outdoor advertising makes a lasting impression with consumers.